Superhome Centre: +163% YoY organic traffic.

Superhome Centre, a major home improvement retailer, experienced a significant organic traffic drop following a website migration. Key category and product pages lost rankings, and organic revenue declined.

We conducted a thorough post-migration audit, identified redirect gaps and technical issues, rebuilt internal linking, and created category content targeting high-value search terms. We also implemented structured data for product pages.

Within 12 months, non-branded organic traffic grew by 163% year-over-year, surpassing pre-migration levels. Organic revenue increased by 29% YoY, demonstrating that the recovery was not just about traffic but about attracting qualified buyers.