TOPSCO: Stronger than before migration.
How SEO performance rebounded above pre-migration levels with steady keyword growth.
1-100
Keyword ranking positions growing
The Challenge
TOPSCO, a building materials supplier, experienced the common challenge of SEO performance dipping during and after a website migration.
The Approach
We managed the SEO aspects of the migration, implemented redirect strategies, fixed crawl issues, and rebuilt keyword targeting for key product and category pages.
The Results
SEO performance initially dipped during migration but rebounded above pre-migration levels. The campaign delivered stronger organic performance with steady growth in keywords ranking across positions 1-100.
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