AI visibility audit
Where your brand appears, where it's missing, and how competitors show up in AI answers.
Generative Engine Optimization / GEO
Get cited when buyers ask AI
what to choose.
We optimise your brand for visibility in AI-generated answers — including ChatGPT-style tools, AI Overviews, Perplexity, Gemini, and the other generative search environments where buyers ask, compare, and decide.
No AI hype. No shortcut tactics. Just clearer visibility where search is going.
Cited by AI
in the answers buyers trust
AI answer
"Which providers should I consider?"
Based on current sources, [ yourbrand ] is frequently cited for clear documentation, strong reviews, and well-structured answers.
Sources
[ yourbrand ].com
g2.com
reddit.com
Where you're cited
ChatGPT
AI Overviews
Perplexity
Gemini
Copilot
Bing
The problem
Your buyers are asking AI.
Is your brand part of the answer?
Your customers use AI tools to research products, compare providers, and decide faster — asking “best software for…”, “top agencies for…”, “compare X vs Y”, and “who are the leading companies in…”.
If your brand is unclear, inconsistent, hard to extract, or missing from trusted sources, AI systems may overlook you — even when you deserve to be included.
GEO helps your brand compete for
AI-generated answers
AI Overviews
ChatGPT recommendations
Perplexity & Gemini
AI summary mentions
AI-assisted decisions
Comparison & shortlist queries
Definition
What is
Generative Engine Optimization?
GEO improves how your brand appears in AI-generated answers and generative search experiences. It sits between SEO, content strategy, entity optimisation, digital PR, technical structure, and brand authority.
When AI tools explain your category, compare solutions, or recommend providers, your brand should be easier to understand and more likely to be included. It's not about tricking AI — it's about making your brand clearer, more credible, and easier to surface.
How GEO builds AI visibility
Clarity & structure
Authority & citations
Cited in AI answers
Why it matters
Because AI is becoming
part of the buyer journey.
Buyers use AI tools before they click, compare websites, or speak to sales — so
AI visibility can decide whether your brand enters the conversation at all.
01
Show up in AI-led discovery
Be visible when users ask AI to explain, compare, or recommend.
02
Strengthen brand authority
Build the signals that make you easier to trust and cite.
03
Improve content extractability
Structure content so AI can understand and summarise it.
04
Support commercial research
Appear when buyers evaluate, shortlist, and reduce risk.
05
Future-proof organic visibility
Build a presence that works beyond traditional rankings.
Nine moving parts of AI visibility.
See the systemWhat we optimize for
GEO is not one tactic.
It's a visibility system.
We strengthen the clarity, authority, and structure
AI engines rely on when they explain, compare, and recommend.
Entity & brand clarity
How clearly your site explains who you are, what you do, and what you're known for.
Content extractability
Structuring key pages so the important information is easy to identify and summarise.
Topic & intent coverage
The questions, comparisons, and decision-stage topics that matter to buyers.
Source & citation strategy
We improve the sources, mentions, and citations AI systems use when they recommend a brand.
Content refreshes
We update existing pages that have potential but aren't structured well enough to be cited.
Schema & structured data
Where relevant, we support content with structured data that helps engines understand the page.
Internal linking
We connect related guides and commercial pages so authority and entity clarity flow through the site.
Example use cases
Where GEO creates value.
Your buyers are asking AI.
Is your brand part of the answer?
If your brand is unclear, inconsistent, hard to extract, or missing from trusted sources, AI systems may overlook you — even when you deserve to be included.
Buyers ask AI what to
choose before they click.
We make your brand easier to understand and more likely to be included when AI tools explain your category, compare solutions, or recommend providers.
Your content is strong,
but hard for AI to use.
We structure key pages so the important information is easy to identify and summarise.
You rank on Google,
but vanish in AI answers.
We build a presence that works beyond traditional rankings — in AI-generated answers, AI Overviews, ChatGPT, Perplexity, and Gemini.
It's not about tricking AI.
GEO is about making your brand clearer, more credible, and easier to surface. When AI tools explain your category, compare solutions, or recommend providers, your brand should be easier to understand and more likely to be included.
Related services
GEO works best when
the foundations are strong.
SEO Strategy
A prioritised roadmap for organic growth.
Content Strategy
Build content around what buyers actually search for.
Technical SEO
Fix the foundations that unblock crawl, index, and growth.
Answer Engine Optimization
Become the answer in snippets, People Also Ask, and other answer-led formats.
FAQ
Generative Engine Optimization,
explained simply.
The questions teams ask us most before starting a GEO program.
What is GEO?
GEO improves how your brand appears in AI-generated answers and generative search experiences. It sits between SEO, content strategy, entity optimisation, digital PR, technical structure, and brand authority.
Is GEO the same as AI SEO?
GEO is a subset of what some call "AI SEO." It specifically focuses on how your brand appears in AI-generated answers and summaries, rather than traditional search results.
Do I need GEO if I already do SEO?
If your audience is starting to use AI tools for research and discovery, yes. GEO complements traditional SEO by ensuring you're visible in the new answer surfaces where decisions are increasingly made.
Which AI surfaces does GEO cover?
AI-generated answers, AI Overviews, ChatGPT recommendations, Perplexity and Gemini, AI summary mentions, AI-assisted decisions, and comparison and shortlist queries.
Does GEO replace AEO?
No. AEO targets answer-led Google formats. GEO extends that clarity into generative answers. They work together.